How did I meet the protagonist of TF est 1968, it is difficult to understand, you just know each other in the watch & jewelery industry and you like each other or not. For Freddy Tschumi, born in 1968, it was “a liking at first sight”, because Freddy Tschumi is a man who has the style in his blood. In addition, the born Lucerne has a very good taste, Mass carries since his youth with a matter of course. The Geneva jewelery and watch manufacturer De Grisogono and the watch manufacturer Raymond Weil were stations of Freddy Tschumi, where he gained a lot of valuable experience. “In both companies, I learned a lot, discovered the world and made helpful acquaintances,” recalls Chumi. For both companies, I am grateful, even if it was not always easy. If all goals were achieved, the money alone was no longer the goal. I am an ambitious person and always strive to make the impossible possible. I’ve always had my own business in my head. In 2004 it was finally time. During my time as a consultant, I raised various start-up watch brands and brought them to success. At the end of 2010 I had created the conditions to start my own brand: TF Est. 1968 Geneve Suisse. This was officially launched at Baselworld 2011. Today, TF est. Sold in 1968 at approximately 520 high-quality watch and jewelery shops worldwide. I’ve always been an accessory freak and bought innumerable cufflinks, writing utensils, tie pins, watches, leather accessories over the years for me. Now I’ve turned my passion into a business. For all accessories, our philosophy “in move” will be on the move, staying in motion, believably transported. For example, Tschumi posts “be stylish” as his own brand ambassador in social networks. When asked why he does this, he said: “Coco Chanel once said:” La mode se démode, le style jamais or Fashion is out of fashion but the style remains “.